Without customers your startup is dead. In the B2B environment, it is harder and slower to get customers, even though they pay substantially more.
In this programme, we help you understand the nature of B2B sales for startups, how to get POCs and pilots and how to convert them into commercial opportunities. You will get to understand who you need to talk to, how you need to talk to them, and how to create a compelling case of why the business should try a product or service from a startup that they have never heard of.
Startup success is not about creating a better product. That’s the entry point. Most startups that enter a market with a great product or service die. Often companies with worse products or services succeed.
In this programme, we help you craft a strategy that focuses you on the key elements that will lead your business to success. We will get you to focus on what matters and make hard choices about what you are not going to do. You’ll also work hard to understand how you can raise the costs of competition for your competitors so that you are one of the few startups in your market opportunity to survive.